Industry research highlights CREX’s standout growth in India and its presence among global leaders in sports app engagement New Delhi, 31 January 2026: CREX has been featured in the State of Mobile 2026 report published by Sensor Tower, a leading authority on mobile app market intelligence. The annual report examines key trends shaping the global mobile app ecosystem including downloads, monetization, engagement patterns, and category-level performance across regions.

According to the report, CREX recorded the highest monthly active user (MAU) growth in the sports category in India and ranked fourth globally in MAU growth among sports apps placing it alongside established international platforms that are shaping the mobile sports landscape. This recognition in an industry-defining report underscores CREX’s strong user engagement and traction within India’s rapidly expanding mobile audience.

Sensor Tower’s State of Mobile 2026 report is widely regarded as a benchmark for mobile market insights, relied upon by developers, publishers, investors, and technology leaders to understand evolving user behavior and macro mobile trends. The report highlights overarching shifts such as a monetization-first era in mobile, surging engagement in non-game app categories, and the role of generative AI and social platforms in redefining mobile usage patterns globally.

In the sports category specifically, the report places CREX among a select group of apps demonstrating significant engagement and growth momentum even as broader mobile usage reflects continued expansion across categories such as social, video, AI, and entertainment. Major titles like TikTok and ChatGPT were also featured prominently in the report’s overall rankings, underscoring the competitive context within which mobile applications are measured.

Recognition in the State of Mobile report reflects broader shifts in how audiences engage with mobile platforms for real-time content and community-centric experiences. In markets like India -one of the world’s most dynamic mobile ecosystems sports apps have increasingly become central to how fans consume scores, updates, and personalized content. CREX’s placement in Sensor Tower’s report points to sustain relevance amid these evolving consumption patterns.

By featuring in this annual industry analysis, CREX joins the ranks of apps whose performance and growth are seen as indicative of larger trends shaping mobile engagement worldwide - a validation of both its product resonance and its ability to capture and retain active users in a competitive category.

Commenting on the recognition, Purushotam Rawat, CEO, CREX, said, “Being featured in Sensor Tower’s State of Mobile 2026 report is a meaningful industry validation, as the report is widely referenced for its data-driven view of global mobile usage and engagement trends. Our presence in the sports category reflects how users are increasingly turning to mobile platforms for real-time, reliable sports information. As the mobile ecosystem continues to evolve, such independent insights help highlight broader shifts in how audiences engage with content.” CREX is among the world’s largest cricket-focused digital platforms, with over 100 million downloads globally and a monthly active user base of 15–20 million users. Recognized as the second-largest cricket community app globally, the platform is built on a robust statistical engine that draws from over 50 years of historical match data, enabling real-time insights and deep contextual analysis for fans. CREX has consistently maintained a 4.6-star rating across high-traffic international and domestic tournaments and has also been recognized by Google for its product performance. Further strengthening its brand presence, Harmanpreet Kaur, captain of the Indian women’s cricket team, and Shikhar Dhawan have joined CREX as brand ambassadors.

About Sensor Tower Sensor Tower is a leading digital intelligence platform that provides insights into app performance, usage trends, and consumer behaviour across global markets. Its State of Mobile reports are used by industry stakeholders to analyze macro trends in downloads, engagement, monetization, and category performance, helping guide strategy and investment decisions.

About CREX CREX is a digital sports platform focused on delivering real-time cricket updates, live scores, and personalized insights to fans around the world. With a user-centric mobile experience, CREX engages cricket audiences across major cricket-playing regions and continues to evolve its offerings to meet the needs of a rapidly growing mobile user base.

(Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR