Your Guide to Buying Authentic Pearls in Hyderabad – Insights by Sri Jagdamba Pearls Hyderabad (Telangana) [India], December 3: Hyderabad — lovingly called the City of Pearls — is one of India’s most celebrated destinations for pearl shopping. From traditional Hyderabadi satladas to contemporary pearl chokers, the city offers exquisite craftsmanship rooted in centuries-old heritage. However, while Hyderabad is famous for authentic pearls, it has also become a hotspot for tourist scams, counterfeit jewellery, and misleading pricing — especially for first-time buyers. To help you shop confidently and avoid costly mistakes, here’s everything you need to know before purchasing pearls in the city. Speaking about the shift in the pearl landscape, Avanish Agarwal, Managing Partner, Sri Jagdamba Pearls shares, “Hyderabad has always been a global hub for real pearls, but today, not every store selling pearls in the city is authentic. The beauty of pearl jewellery lies in its purity — and that purity must be verified, not assumed.” Understanding Pearl Shopping Risks While many travellers expect authenticity simply because they are purchasing pearls in Hyderabad, several common scams have become widespread. One of the most frequent concerns is the driver-store commission network, where auto or cab drivers take tourists to select shops in exchange for a 30–40% commission, resulting in inflated pricing. Another tactic involves quoting extremely high “tourist rates” and then offering large discounts, giving buyers an illusion of value while still charging far above the fair price. There is also the issue of misrepresentation, where plastic, glass, resin, or shell pearls are sold as cultured pearls. These products often look convincing to the untrained eye, but lack the quality, value, and longevity of genuine pearls. Coupled with the lack of authenticity certificates or after-sale support, unsuspecting buyers may later realise they have invested in imitation jewellery rather than heirloom-quality pearls. How to Shop Smart and Safely To ensure authenticity, consumers are encouraged to shop only from reputable, long-established stores with verifiable locations, online presence, transparency in billing, and a consistent track record. Many fraudulent sellers operate using confusingly similar names to well-known brands. For example, variations resembling “Jagdamba” have been used by unregistered retailers to mislead buyers — making it essential to confirm the correct store address, certification, and branding before making a purchase. Shoppers should request a certificate of authenticity, preferably issued by a recognised gemological expert or laboratory, detailing the pearl type, grading parameters, and source. A system-generated invoice with GST further ensures that the purchase is genuine and traceable. Buyers are also encouraged to enquire about return policies, lifetime guarantees, future polishing or restringing services, and whether the brand maintains an online store for post-purchase support. Deepak Kumar, Head of Retail & Marketing, Sri Jagdamba Pearls said, “Authenticity isn’t just about the pearl itself — it’s about documentation, billing transparency, after-sales support, and brand legacy. A genuine jeweller stands behind the product long after the sale is complete. Pearls are not just jewellery — they are legacy pieces. When chosen wisely, a real pearl becomes a part of your story and can be cherished for generations.” Where to Find Reputable Pearl Sellers Hyderabad is home to several legacy pearl shops known for certified pearls and trustworthy practices. Among the well-recognised and credible names are Sri Jagdamba Pearls, Krishna Pearls & Jewellers, Modi Pearls (Original Modi Pearls), Mangatrai Pearls, Laxminarayan & Co Pearls, and Sri Bansilal Baseshwarlal Pearls. These brands have built their reputation over decades through craftsmanship, certification, customer service, and fair pricing. Buy Mindfully, Not Impulsively Hyderabad remains one of the most iconic pearl-shopping destinations in India — and with the right knowledge, the experience can be both meaningful and valuable. Whether purchasing a simple pearl pendant or a luxury bridal set, the key is to prioritise authenticity, certification, and brand accountability over hurried buying based on local recommendations. If you’re planning to buy pearls in Hyderabad, make it an experience rooted in trust, tradition, and transparency. Visit a verified, legacy pearl house — explore craftsmanship, ask questions, request certification, and understand the story behind each piece. Visit Sri Jagdamba Pearls — where heritage meets honesty, and every pearl is certified, traceable, and crafted to be cherished for a lifetime. Whether you're purchasing your first set or building a collection, let your choice reflect knowledge — not impulse. Because in a city filled with pearls, the real treasure is finding the authentic one. (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI