<h1>National value-fashion retailer unveils experience-led brand identity and 12,000 sq ft flagship with omni-channel endless aisle</h1> A national value-fashion retailer unveiled a new brand identity and opened a 12,000 sq. ft. flagship store in a major city, shifting from product-first to experience-led retail. Changes include a refreshed logo and visual language, reimagined store design and navigation, ambient scent and soundscape, upgraded trial rooms, digital POS with itemised billing, and an 'endless aisle' integration to access additional inventory online. The relaunch emphasizes cohesive in-store and digital experiences, contemporary collections, and plans to roll out the new design across a network of 500+ stores in 140 cities.