L-R _ Lucia Silvestri - Jewelry Executive Creative Director, Bvlgari, Priyanka Chopra Jonas - Global Brand Ambassador, Bvlgari and Jean-Christophe Babin - CEO, Bvlgari Mumbai (Maharashtra) [India], October 1: For the first time in India, Bvlgari celebrates art, culture, and craftsmanship through a powerful tribute to the transformative nature of its Serpenti icon.

Bvlgari, The Magnificent Roman High jeweller and icon of contemporary Italian art of living, continues to celebrate the Year of the Snake by unveiling the Serpenti Infinito exhibition in India at the Art House, Nita Mukesh Ambani Cultural Centre, BKC, Mumbai. The exhibition opens with an exclusive preview inaugurated by Bvlgari’s Global Brand Ambassador, Priyanka Chopra Jonas, on October 1st 2025, and will welcome the public from October 2nd to October 17th 2025. This edition will feature over 75 works by 23 acclaimed Indian and international artists, including a major immersive experience, Infinito: AI Data Sculpture by Refik Anadol, a three-dimensional AI-powered dynamic installation set within a 360-degree mirrored room.

Following its successful chapters in Shanghai and Seoul earlier this year, the India edition of Serpenti Infinito continues to explore the infinite transformations of Bvlgari’s iconic Serpenti through the lenses of art, history, and contemporary expression. Since its debut in 1948, the snake has embodied Bvlgari’s spirit of reinvention, vitality, and perpetual transformation. Bvlgari’s identity is deeply intertwined with its longstanding relationship with India, which has long served as a source of inspiration and a partner in creativity and craftsmanship. Here, the icon finds profound cultural meaning in the nāga, a symbol of strength, protection, and renewal deeply woven into Indian mythology, art, and tradition. This edition brings the cross-cultural dialogue in its most expansive form, uniting Roman artistry with India’s rich symbolic heritage.

“India has always been a profound source of inspiration for Bvlgari, thanks to its rich history, exceptional craftsmanship, and deep cultural heritage,” says Jean-Christophe Babin, CEO of Bvlgari. “The decision to bring Serpenti Infinito to Mumbai is more than just a launch; it’s a meaningful celebration of the dialogue between our timeless Roman roots and India’s vibrant artistic traditions. This journey not only reinforces Serpenti as an emblematic symbol of Bvlgari’s identity but also elevates it as a universal icon of continuous reinvention, creativity, and enduring elegance.

Curated by Nature Morte, one of India’s foremost galleries founded by Peter Nagy and Aparajita Jain, and envisioned by Artistic Director Sean Anderson, the exhibition creates a powerful dialogue between heritage, artistry, and cultural exchange. Among the 23 acclaimed Indian and international artists on view are Alicja Kwade, Amit Mahadev Dombhare, Arinjoy Sen, Baua Devi, Banku Chitrakar, Bharti Kher, Enter Projects, Harshit Agrawal, L.N. Tallur, L. Rathakrishnan, Moumita Das, Olivia Fraser, Pors & Rao, Pramodbabu Ramteke, R Srinivasan, Radha Sollur, Reena Saini Kallat, Rithika Merchant, Sayan Chanda, Simryn Gill, Sonsay Kashyap, Subodh Gupta, and Sunita and Yamini Nayar.

“The Serpenti Infinito exhibition provides the setting for powerful cultural exchange, uniting Rome and India through a shared appreciation for the serpent as a timeless symbol of renewal and transformation. By weaving together Bvlgari’s Serpenti collection with historical, modern, and contemporary art inspired by the nāga, we are celebrating how centuries-old aesthetic relationships can create compelling and resonant stories today.” Sean Anderson, Artistic Director of Nature Morte Embracing the many creative dimensions of Serpenti’s multifaceted identity, the exhibition unfolds across three chapters. Chapter I, Crafting Serpents in History, dives into the icon’s deep symbolic significance within Indian mythology and tradition. Chapter II: A Mythic Presence examines the enduring cultural relevance of the nāga across modern, contemporary, and indigenous artistic practices. Chapter III: Infinite Transformations looks ahead, exploring the concept of Infinito through a visionary lens of technology and future-facing creativity. Together, these chapters span the floors of the Art House at the Nita Mukesh Ambani Cultural Centre, a space envisioned as the epicentre of Indian and global art. With its distinctive architecture and immersive design, it offers a dynamic setting for this landmark cross-cultural exchange.

And while the snake unveils the multiple roles and significances it has taken and keeps taking through Indian culture, tradition and art, Bvlgari’s Serpenti unfolds the infinite potential behind its magnificent craftsmanship, versatile nature and always evolving designs with a magnificent selection from Bvlgari Heritage, watches and fine jewelry collections, including some unreleased High Jewelry one-of-a-kind creations, on display in the exhibition. Visitors are invited to encounter the interconnected traces of the serpent, brought to life through a diverse array of works ranging from historic and contemporary interpretations to technology-driven installations and immersive environments.

“India is and will always be home, so seeing Serpenti Infinito come here for the very first time feels incredibly special,” says Priyanka Chopra Jonas, Global Brand Ambassador for Bvlgari. “This exhibition is a beautiful tribute to transformation, heritage, and artistic expression; values that resonate deeply with both Bvlgari and the Indian spirit. I’m so proud to be part of this moment where a global icon meets the soul of my homeland.” “At the Art House at the Nita Mukesh Ambani Cultural Centre, our vision is to bring the finest of Indian and international art together. Hosting Bvlgari’s Serpenti Infinito in India is an opportunity to celebrate a shared legacy of art, culture, and creative excellence,” says Isha Ambani, Director, Reliance Industries Limited. “This collaboration is the first of its kind and marks a meaningful dialogue between India and Bvlgari.” Chapter I – Crafting Serpents in History Across millennia, the serpent has held deep symbolic meaning in the mythology, art, and daily life of India and South Asia. Appearing in architecture, rituals, and storytelling, it transcends cultures as a symbol of auspiciousness, transformation, and renewal.

Since 1948, the layered symbolism of the Serpenti motif has been a continuous source of inspiration for the Roman Maison. That year marked the debut of Bvlgari’s first Serpenti creations, jewellery-watches designed to wrap elegantly around the wrist. Over the decades, the Serpenti emblem has undergone constant reinvention, exploring a vast array of techniques, styles, and materials. Whether tubular, gem-encrusted, adorned with vibrant enamels, or crafted using pioneering goldsmithing methods, each evolution tells a story.

This narrative is brought to life through 11 remarkable pieces from the Bvlgari Heritage Collection on display at the exhibition. Highlights include the sleek Serpenti Tubogas jewelry watches of the 1960s, a striking contemporary yellow gold Serpenti belt inspired by a 1970s original and dazzling multicoloured designs from the same era. Among the most iconic is the five-coil Serpenti Pallini bracelet-watch in yellow gold with a diamond-set head, dating back to around 1955. Together, these masterpieces offer a deep dive into over 70 years of stylistic transformation—each one a tribute to cultural influences and a testament to Bvlgari’s bold innovation in design, materials, and craftsmanship.

This chapter also explores the serpent’s mythic and spiritual dimensions as a guardian, unifier, and catalyst for awakening. Highlights include rare manuscripts such as the 15th-century Sapta Nadi Tantric Text, where the nāga form signals water and rivers, while suggesting inter-relationships among the natural and divine world. The 17th-century Nag-yash Yantra is a geometric diagram associated with the serpent deities. The exquisite metalworks with more decorative and ritualistic representations, as seen in the Bhuta Theyyam Breastplate and Masks, are used in rituals in Southern India. The 108 Karanas of Natyashastra by R Srinivasan and L. Rathakrishnan are inspired by the visual and metaphoric dynamism of Shiva Nataraja iconography, and emulate the serpent in movement, practice, and symbolism among ancient dance forms.

Chapter II – A Mythic Presence Celebrating continuities across modern and indigenous artistic practices. This chapter explores the enduring and evolving cultural resonance of the serpent, particularly the nāga, as a symbol of wisdom, protection, power, and transformation. Highlights include artist Bharti Kher’s Medusa (2025), a sculptural figure referencing ancient Greek mythology that merges with Indian saris coated in resin; the figure is a cypher for the interplay of tradition and modernity. Padma Shri awardee Baua Devi’s Bal Basant (2005) in the bharni style of Madhubani and Mithila districts of Bihar, builds upon one of the community’s shared narratives describing fertility motifs found among traditional kohbar or snakes. Visual artist Rithika Merchant (2024) presents a set of three works, including Zoomorph II, 2024, inspired by Greek mythic storytelling. Here, the presence of Euronyme or the Greek Gaia is conceived as laying a world egg and then ordering a cosmic snake to protect and encircle it until hatched.

In a special collaboration with The Aravani Art Project, nine original postcard artworks reinterpret the serpent as a symbol of resilience, transformation, and lived experience. Presented as part of Bvlgari’s ongoing commitment to inclusion and empowerment, these works celebrate art as a space for expression and becoming.

The Art Of High Jewelry: India Edition Chapter II unveils a radiant fusion of Roman mastery and Indian mystique through exceptional one-of-a-kind Serpenti High Jewelry creations. More than breathtaking displays of craftsmanship, these masterpieces embody an intimate dialogue between mythology, memory, and metamorphosis.

At the heart of the collection is the Serpenti Maharani Secret necklace, a regal creation that pays homage to the legendary queens of India. Inspired by the symbolic power of the Maharani, the secret sovereigns of ancient kingdoms, this necklace coils around the neck with commanding elegance. A spellbinding 109.27-carat cabochon rubellite pulses at its centre, its deep pink hues echoing the passionate soul of its muse. Modular segments ensure fluidity and transformability, while turquoise inlays and pavé-set diamonds lend both softness and sparkle, capturing the heartbeat of royalty in every detail.

Equally mesmerising is the Serpenti Apsaras necklace, a tribute to the mythical celestial nymphs known for their shape-shifting seduction. Crafted in warm yellow gold, this enchanting piece is composed of 60 modular elements that undulate like divine movement. Amethysts channel twilight skies, while turquoise inserts honor the 26 Apsaras of Indra’s court. Its true magic lies in its metamorphic nature, two serpent heads detach to become standalone earrings, and rare East African tsavorites may be added for a bolder transformation, capturing the ever-changing essence of divine femininity.

In a vibrant ode to India’s chromatic soul, the Serpenti Saffron Dew necklace is a golden hymn to morning light and nature’s palette. Inspired by the sacredness of saffron and the serenity of imperial gardens, the piece marries yellow gold with deep green malachite and sparkling pavé-set diamonds that mimic dew glistening at dawn. The centrepiece - a rare 18.80-carat mandarin garnet in a fiery orange hue dangles delicately from the serpent’s mouth, while emerald eyes whisper tales of abundance and fertility.

The collection’s most elemental tribute arrives with the Serpenti Divine Monsoon necklace, a sensorial homage to India’s rain-soaked landscapes. Sinuous serpents crafted from microsphere-textured rose gold undulate across the neckline, their skins shimmering with tanzanites, green tourmalines, rubies, and rose-cut diamonds, each stone a raindrop, each scale a memory. With over 450 individually welded gold plates, this piece is a living artefact of centuries-old savoir-faire, animated by the legacy of Mughal opulence and the poetry of the monsoon.

The Serpenti Emerald Fantasy High Jewelry set by Bvlgari is a striking expression of innovation and craftsmanship, inspired by the teardrop shape of a central emerald found in the serpent’s head. Featuring a 3.40-carat Colombian emerald in the necklace and a 3.77-carat emerald in the bracelet, both pieces are crafted in rose gold and adorned with turquoise, pavé-set diamonds, and emerald eyes. The design showcases a rich interplay of textures, colors, and materials, with a fluid, tubular form that elegantly wraps around the neck and wrist, echoing the serpent’s sinuous beauty.

Spirituality and symbolism intertwine in the Serpenti Ananta Shesha necklace, a dramatic expression of divine infinity inspired by the serpent king of Indian mythology who cradles the cosmos. This rose gold creation features five coiling serpents that weave a continuous, seamless form, a celestial embrace representing eternal rebirth. Pavé-set diamonds (42.88 ct) shimmer across the piece like stardust, while turquoise and onyx accents highlight the rhythmic fluidity of the snake’s motion. The matching brooch mirrors this mythical energy, with two interlocked serpents guarding the mysteries of transformation.

Lastly, the Serpenti Jaipur Mirage necklace draws us into the architectural majesty and sensory warmth of India’s Pink City. With onyx accents evoking the latticework of Hawa Mahal and bufl-top rubies representing hidden desires, the piece unfolds like a journey through Jaipur’s royal heritage. A rare 20.07-carat Imperial Topaz glows at its core, its hues of golden orange and sacred pink echoing the colors of a Rajasthani sunset. Flexible, sculptural, and deeply poetic, the necklace is an exquisite mirage of light, structure, and soul.

Together, these spectacular Serpenti High Jewelry creations breathe new life into a timeless icon, redefining beauty through the prism of Indian identity and Italian innovation. Each coil, each gem, each story is a reminder that transformation is not just possible–it is eternal.

Chapter III – Infinite Transformation The nāga is a shape-shifter constantly reinventing itself across mediums, mythologies, and meanings. Whether cast in bronze, drawn across national borders, floating as a kite, or slipping through digital screens, it embodies both form and fluidity. As guardian, symbol of hope, and bearer of dreams, the serpent represents a powerful convergence of the spiritual and aesthetic.

This third chapter is also a beginning, an invitation for Indian and International artists to explore new intersections between contemporary art and jewelry design. Just as Bvlgari reimagines infinity through its High Jewelry collection and the iconic Tubogas technique, where gemstones trace endless, serpentine paths, the works in this section express the infinite through artistic innovation and imagination.

Spanning mixed media, sculpture, AI, and immersive technology, the artists draw on the nāga’s hybrid nature to explore myth, memory, and transformation. Highlights include: Subodh Gupta’s Infinite Sleeper (2025), a sculpture in bronze and brass evoking Ananta Shesha as both protector and progenitor; Enter Projects’ Rattan Snake (2025), a sweeping on-site architectural intervention inspired by the serpent’s form and organic movement; and Harshit Agrawal’s VR installation that transforms the viewer into a serpent in a metaphoric field of poppies, exploring the depletion of the natural world at the hands of digital colonialism.

At the heart of the chapter is Infinito: AI Data Sculpture by Refik Anadol - a 360° mirrored environment shaped by machine learning algorithms trained on natural snake forms. Through shifting light and reflection, the installation immerses viewers in the serpentine rhythm of evolution, celebrating the harmony of nature, technology, and Bvlgari’s timeless symbol of metamorphosis.

Exhibition Dates: October 2 to 17, 2025 Venue: Art House, Nita Mukesh Ambani Cultural Centre, BKC, Mumbai About Bvlgari Part of the LVMH Group, Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as a magnificent Roman High Jeweler and icon of Italian art of living, thanks to its exquisite craftsmanship, visionary design, and audacious color combinations. Through a pioneering vision intrinsic in the brand’s DNA since its founding, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels in the world’s most exclusive shopping areas. Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back to nature and to the community. In 2024, the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity, and long-term dedication.

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