<h1>Festival energy-drink activation raises regulatory concerns over labeling, ingredient claims, sampling, pricing, permits and noise control</h1> A consumer products company staged a branded activation for an energy drink brand during a public festival, conducting hourly three-to-five-minute drumming performances, crowd engagement and free product sampling at specified dates and times. The promoted 180 ml non-carbonated caffeinated beverage, marketed as a red berry-flavoured cup sold at Rs. 10, was positioned with a youthful brand promise. The event combined live entertainment with direct marketing and on-site distribution, raising potential regulatory considerations typical for food and beverage promotions-product labeling and ingredient claims, price and sampling disclosures, public-event permits, noise and crowd-control compliance.