Riding on 50% growth momentum, Police paves its way towards the audacious goal with the immersive showcase of its FW25 Watches Collection.

National, 25 September 2025: Police, the iconic global lifestyle brand known for its bold spirit and edgy design, unveiled its much-awaited Fall Winter 2025 watch collection at The House of Audacity — an immersive brand experience hosted in Mumbai.

The launch was attended by Barbara De Rigo, Owner of De Rigo Group, and Rahul Shukla, Vice President & Chief Sales & Marketing Officer – Titan Watches, alongside fashion leaders, partners, and media. The evening celebrated rebellion, individuality, and self-expression — values at the heart of the Police ethos. The event also witnessed a performance by renowned DJ and curator, Nikhil Chinapa.

Guests were given exclusive previews of the FW25 line, featuring standout designs such as Bullhead, Cranium, Tough Gear, and Cyclone. With its bold tonneau case and powerful chronograph design, the Police Bullhead is built as a declaration of audacity — a watch that commands presence beyond time.

Speaking at the launch, Barbara De Rigo said: “We are more than a brand — Police represents a bold attitude, a fearless statement. Backed by Titan’s partnership, we’ve achieved 50% year-on-year growth in watches here. India offers a dynamic audience, and with every new collection, we are building not just storefronts, but connection, confidence and identity.” With a robust 50% growth rate today, Police is on a clear trajectory to achieve its ambitious goal of ₹500 Cr revenue by 2030. The brand’s strategy is anchored in expanding doors across Tier 1 and Tier 2 markets, supported by a strong pipeline of innovative collections and bold storytelling that continues to resonate with Indian consumers.

Rahul Shukla, Vice President & Chief Sales & Marketing Officer, Titan Watches, added: “Setting a target of ₹500 crore is audacious, yes — but when you have 50% growth momentum, expanding footprints in Tier 1 and Tier 2, and collections that push design boundaries, it becomes not just a goal, but a plan. With emerging categories, and shifting consumer aspirations, we expect Police to lead with style, innovation and impact.” Since its inception over 40 years ago, Police has redefined watchmaking with fashion-forward designs that challenge conventions and inspire bold living. With Indian cricketer KL Rahul as its brand ambassador, the FW25 collection amplifies this ethos, reflecting contemporary masculinity defined by authenticity, courage, and fearless self-expression.

The brand also spotlighted its global campaign, Audacity Wanted, which celebrates modern masculinity as shaped by confidence, authenticity, and bold self-expression. Every detail of the FW25 collection — from raw textures to bold silhouettes — is designed for those who live by their own rules.

About Police Police is a brand owned by the De Rigo Group, a world leader in the design, production, and distribution of premium optical frames and sunglasses. Launched in 1983, Police quickly gained recognition for its bold designs and iconoclastic attitude. Today, it has evolved into a complete lifestyle brand offering watches, eyewear, fragrances, jewellery, apparel, and leather goods, distributed in over 100 countries globally.

About Titan Company Limited Titan Company Limited is a leading Indian lifestyle company and part of the Tata Group, established in 1984 as a joint venture with TIDCO. Known for transforming the Indian watch and jewellery industries, Titan holds top positions in Jewellery, Watches & Wearables, and EyeCare through its trusted brands. The company also operates in categories like Fragrances, Fashion Accessories, and Indian Dress Wear, focusing on delivering superior customer experiences and innovative products grounded in a deep understanding of consumer needs. Titan Company Limited offers a diverse portfolio of global and domestic brands.

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