<h1>Legal Risks of Gamified Loan Repayment Rewards: consumer protection, lottery rules, fair lending, privacy, tax issues</h1> A fintech platform launched a gamified repayment program that rewards timely EMI payments with prizes and cashback while explicitly not altering loan terms or collecting repayments itself; users continue paying lenders directly and the platform only verifies proof of payment to award points. The scheme is pitched as compliant, transparent, and consumer-friendly, potentially reducing defaults and transforming collections practices by shifting to borrower-led repayment. Legal considerations include consumer protection, prize/lottery regulation, fair lending and collections law, data privacy and verification standards, and possible scrutiny from financial regulators and tax authorities.