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Financial Inclusion Saturation Campaign reaches 2.7 Lakh Panchayats and ULBs for Insurance Enrollment
Jansuraksha portal created to provide all information on PMJJBY and PMSBY schemes
The increase in Foreign Direct Investment in Indian insurance companies from 74% to 100% has been announced in the Union Budget on 1st February, 2025.
To create universal and afford able social security system, especially for the poor and the under-privileged, the government of India has launched flagship insurance schemes such as:
These schemes are open to all eligible citizens of India including SC,ST and OBCs.
Further, in order to increase the coverage and outreach under PMJJBY and PMSBY, several steps are being taken including regular campaigns at grass root level with active participation of banks and local administration including “Financial Inclusion Saturation Campaign” in 2.70 lakh gram panchayats and Urban Local Bodies (ULBs) from 01.07.2025 and creation of a Jansuraksha portal(www.jansuraksha.gov.in) to host all relevant material/information related to these schemes.
Further, a strong network of about 16 lakh Banking Correspondents (BCs) representing the last mile connect in the Banking Services delivery system is in place to enroll all eligible citizens including SC, ST and OBCs under these social security schemes.
Apart from this, allocation of targets and regular/periodic review to all banks is being done to ensure increase in the coverage of these schemes. These concerted efforts aim to ensure that every eligible citizen, particularly those from vulnerable sections of society, is brought under the safety net of affordable social security
This information was given by Minister of State in the Ministry of Finance Shri Pankaj Chaudhary in a written reply to a question in Lok Sabha today.
Financial inclusion priority expands social security outreach through nationwide enrollment drives and an information portal for insurance schemes. Financial inclusion is a government priority delivered through flagship social security schemes offering life, accidental, health and crop insurance to eligible citizens, including SC, ST and OBCs, with specified coverage and premium parameters. Outreach measures for the life and accident schemes include a Financial Inclusion Saturation Campaign across 2.70 lakh gram panchayats and ULBs, a Jansuraksha portal to host scheme information, deployment of about 16 lakh banking correspondents, and allocation of bank targets with periodic reviews to boost enrollment among vulnerable groups.Press 'Enter' after typing page number.