<h1>Beauty brand launches vitiligo-focused products challenging stigma and promoting personal choice over shame-based concealment</h1> A beauty brand launched in India targeting individuals with vitiligo, an autoimmune condition affecting 2.5% of India's population. The company, founded by a biotechnology professional who has vitiligo, aims to combat societal stigma and discrimination faced by those with the condition. The brand's philosophy emphasizes personal choice in appearance rather than shame-based concealment. Their campaign repositions vitiligo patches as beauty spots, challenging traditional beauty standards. The launch coincides with World Vitiligo Day and introduces a camouflage concealer designed for diverse Indian skin tones with climate-resistant properties. Products are available through the company's website and will expand to other online platforms.