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<h1>Corporate disclosure: Axis Max Life launched an immersive OOH and mixed reality campaign with QR-enabled ambassador engagement.</h1> Axis Max Life Insurance Limited is described as a joint venture between Max Financial Services Limited and Axis Bank Limited, with audited fiscal metrics cited and a distribution disclaimer. The company executed a nationwide Out-of-Home campaign for the 'Double Bharosa' message using immersive 3D displays, mixed reality activations, multi-channel media deployment, branded vehicles, and QR-enabled interactive engagement featuring named brand ambassadors.