New Delhi, Delhi, India – Business Wire India The Body Shop India has successfully concluded its E-tricycle donation drive in partnership with Plastics For Change (PFC), the world’s largest source of fairly traded verified recycled plastic. Launched in the last quarter of 2024, as part of the brand’s festive campaign–Spark A Change 2.0–the initiative aimed to support waste collectors and their families by providing them with essential resources for economic empowerment and dignified work opportunities. With strong consumer support, funds equivalent to 18 E-tricycles were raised as of 22nd March 2025, which also marks Earth Hour Day—a global movement advocating for climate action. Missions such as these are closely aligned with The Body Shop's core values of sustainability, environmental responsibility, and empowering communities for positive change.

For over five years, The Body Shop and Plastics For Change have worked together to drive systemic change in plastic waste management. This partnership has prevented thousands of metric tons of plastic waste from polluting landfills and oceans while securing sustainable livelihoods for frontline waste collectors and their families. Some of the key milestones of this collaboration include: • Launched Project N.A.R.I. (Nutrition – Ability – Retraining – Inclusion) to empower female waste pickers, addressing gender inequity, caste oppression, and the economic and health risks they face, particularly exacerbated by the COVID-19 pandemic.

• Collected 2,330 metric tons of plastic through The Body Shop’s ethical sourcing initiatives, ensuring waste is reintegrated into the supply chain.

• Reduced an estimated 4,403,700 kg of CO₂ emissions, reinforcing a commitment to climate action.

• Directly benefited 1,753 community members by providing fair wages, better working conditions, and access to essential social services.

These numbers only tell part of the story. Behind each statistic is a human narrative of resilience, empowerment, and dignity restored. Waste collectors, often among the most marginalized members of society, have found a renewed sense of purpose through this initiative. Their contributions are no longer invisible, and they are recognized as essential players in the fight against plastic pollution and climate change.

Speaking on the success of the powerful donation drive that promises to change the lives of the beneficiaries, Harmeet Singh, Chief Brand Officer, The Body Shop - Asia South, said, “Our partnership with Plastics For Change is a testament that business can be a force for good. As part of our Spark A Change 2.0 initiative, this Donation Drive has enabled us to create a real impact by reducing plastic waste and supporting waste collectors who are at the heart of the circular economy. As we celebrate over five years of positive environmental and social change, we remain committed to pushing the boundaries of ethical sourcing and waste reduction. Every choice we make today shapes the future of our planet and the communities that sustain it.” “Every bottle, every purchase, every effort counts. Our partnership with The Body Shop has created ripples of change, ensuring that plastic waste is seen as a resource rather than a burden. The impact has been tangible, not just in numbers but in the lives that have been transformed.” said Shifrah Jacobs, Chief Impact Officer, Plastics For Change.

As Donation Drive concludes, the mission does not end here. The Body Shop and Plastics For Change remain committed to advancing sustainable practices and championing those at the forefront of waste management. This partnership has laid the foundation for continued progress, proving that collective action, whether in the form of a donation, a sustainable purchase, or a conscious lifestyle choice, has the power to create lasting change.

Learn more about The Body Shop’s sustainability efforts here.

About The Body Shop Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustainably.

The Body Shop India operates in India through its partner Quest Retail, A leading Beauty Specialist Omni Channel Retailer and Brand development company in India. Quest Retail has been a pioneer in bringing Beauty Retail and Brand concepts to India since 2006.

About Quest Retail Founded in 2006, Quest Retail is the leading, beauty-focused, specialty retailer in India - bringing the most loved global brands alive through the multi-channel expertise, powerful storytelling and deep community connect. For almost 20 years, we have launched and scaled leading global beauty and retail brands in the dynamic Indian subcontinent. Our entrepreneurial agility and commitment to exceptional service have fuelled high growth for global brands in our markets. From the start, we've been at the forefront of the fast growing Indian retail industry, building innovative services, omni-channel distribution, robust store networks, and engaging online presence. With a deep commitment to sustainability, everything we do aims to make a positive impact on the environment and the communities we serve. Our key verticals include House of Beauty - a new age beauty division with expertise in scaling global prestige beauty brands via premium distribution. Our expanding portfolio includes The Body Shop, Kiehl’s, Avon, Anastasia Beverly Hills, Kylie Cosmetics by Kylie Jenner, Max Factor, Juice Beauty, Neal’s Yard Remedies, The Honest Tree & Boddess among others.

About Plastics For Change Plastics For Change is on a mission to empower waste collectors in India. By connecting waste collectors to global supply chains, we create sustainable livelihoods while promoting fair trade practices. Our unique model transforms plastic waste into a valuable resource, benefitting communities and the environment.

To View the Image, Click on the Link Below: A beneficiary of The Body Shop and Plastics For Change donation drive with an E-tricycle (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI PWR PWR