<h1>Gold Demand Steady in 2024: Jewelry Down, Investment Up 25%, Tech Sector Rises 7% Amid Economic Uncertainties</h1> Global gold demand in 2024 remained nearly unchanged at 4,974 tonnes, a slight 1% increase from 2023, according to the World Gold Council. High prices and economic uncertainties led to reduced jewellery demand, particularly in China. Central banks maintained steady gold purchases, with significant buying in the fourth quarter. Investment demand surged 25% year-on-year, driven by renewed interest in gold ETFs. Demand for bars and coins remained stable, while the technology sector saw a 7% increase in gold use. The report anticipates continued central bank activity and ETF investment in 2025 amid ongoing geopolitical and economic uncertainties.