<h1>Luxury Brands Target Tier 2 Markets: Focus on Storytelling, Personalization, and Cultural Nuances for Success</h1> Luxury brands are expanding beyond metro cities into tier 2 markets, driven by rising aspirations and purchasing power. These markets require brands to focus on authentic storytelling and hyper-personalized strategies to build trust and connect with diverse consumer groups. Udita Bansal of trueBrowns and Kritika Lalchandani of Apostrophe Communications discuss their approaches to engaging these audiences through local insights, regional influencers, and digital tools. Both emphasize the importance of understanding cultural nuances and adapting to the dynamic digital landscape to succeed in these evolving markets.