<h1>Absolut Launches UNLABEL BORN COLOURLESS Campaign to Challenge Stereotypes and Promote Inclusivity Through Personal Stories.</h1> Absolut's UNLABEL BORN COLOURLESS campaign aims to challenge stereotypes and promote inclusivity by encouraging individuals to look beyond labels and assumptions. Building on its 2018 'Born Colourless' initiative, the campaign features stories from influential figures who defy societal labels, such as a man passionate about makeup, a businesswoman challenging the 'item girl' stereotype, and a woman overcoming physical limitations. Absolut's campaign seeks to inspire a more open-minded world where people are celebrated for their true selves, fostering a culture of individuality and authenticity. The initiative is supported by Pernod Ricard India, emphasizing the importance of breaking biases.