<h1>India's Press Note 2 (2018) Tightens FDI Rules for E-commerce, Restricts Platform-Controlled Sales, Effective February 2019.</h1> Press Note 2 (2018) was issued to ensure compliance with the FDI policy on e-commerce, effective from February 1, 2019. It prohibits entities with equity participation or inventory control by an e-commerce marketplace from selling on that platform and bans exclusive selling mandates. Despite requests to defer its implementation, the policy remains unchanged, allowing 100% FDI in B2B e-commerce since 2000. The government continues to review e-commerce sector issues, with stakeholder consultations ongoing to develop a National Policy on e-Commerce. Improved enforcement of the policy is expected to significantly boost sector growth in the medium and long term.