Mumbai, Jun 21 (PTI) Senior Congress leader Sanjay Nirupam today urged Bollywood megastar Amitabh Bachchan to withdraw from the GST campaign to avoid getting targeted by traders later.

The government has roped in Bachchan to promote the Goods and Services Tax (GST), ahead of the scheduled July 1 roll out of the sweeping tax reforms.

The Central Board of Excise and Customs will be making the 74-year-old actor brand ambassador for the GST. A 40- second video featuring him has already been shot and is being circulated.

"The GST was a brilliant idea thought of by the Congress.

It is another story that the BJP opposed it all the while it was in the opposition. But after coming to power, it started diluting the basic concepts of the GST, and that was not acceptable to us," Nirupam told reporters here.

While the Congress sought GST as a single tax for the entire nation, the BJP introduced four tax slabs and three different sub-types of GST, he said.

"It has become very complicated now. Traders and service providers are required to fill three long forms every month.

Thus, the basic purpose of the GST is defeated. This is unlike the way the GST has been implemented in other countries," he said.

"Some people are creating a confusion that we are opposing the same GST that we passed. But this is not true.

We have always been for the GST but not in this format.

"We tried for three years to get our reservations noticed by the government but they (the BJP) then started maligning us so we had to pass it," Nirupam said.

"That is why I am suggesting Amitabh Bachchan should not be a party to every foolishness of the BJP. You (Bachchan) are a known person and have a wonderful reputation which may get maligned if there is a backlash from traders," he said.

"Being your fan, I suggest that you withdraw yourself from the GST campaign," the Congress leader said.

GST campaign participation risks malignment; party urges celebrity withdrawal to avoid trader backlash amid criticism of implementation complexity. The article criticises the enacted GST for departing from a proposed single-tax model by introducing multiple slabs and sub-types and imposing onerous recurring filing obligations, arguing these procedural burdens defeat the reform's purpose; it also urges a celebrity to withdraw from a government GST publicity campaign to avoid reputational harm amid potential trader backlash.