Press Information Bureau
Government of India
Ministry of Commerce & Industry

03-May-2011 16:40 IST

THE TARGET

The target is to double the country’s merchandise exports in dollar terms over the next three years (2011-12 to 2013-14) from US $ 246 billion in 2010-11 to US$ 500 billion in 2013-14.

To realize this, exports have to grow at a compound average growth of 26.7 % per annum.

The overall strategy to realize this goal is

Product Strategy 

1. Build on our strength in sectors with great growth potential

• engineering goods
• basic chemical industries and organic and inorganic chemical industries
• pharmaceutical industry (including biotech)
• electronics

2. Promote light manufacturing exports with high value addition

• leather products and textiles

3. Encourage high employment generating sectors

• gems and jewellery
• agricultural products

Market Strategy

• Focus on markets in Asia (including ASEAN), Africa and Latin America. 
• Open up new vistas, both in terms of markets and new products in these new markets
• Retain presence and market share in our “old developed country markets”;
• Move up the value chain in providing products in these old developed country markets

Technologies and R&D

Areas that hold out promise for high technology exports

• Pharmaceuticals 
• Electronics
• Automobiles
• Computer and software based smart engineering.
• Environmental products; green technology and high-value engineering products.
• High end areas in electronics, aerospace, and engineering products.

Building a Brand Image

• thrust for quality upgradation. 
• expanded certification of export products encouraged, where needed. 
• Brand India promotion campaign for key export products

 Essential Support

Essential policy support needed to realize the ambitious export targets for 2013-14 and beyond is:

• Stable policy environment: Continuation of existing incentive schemes
• Preferential access to new markets: putting in place conducive trading arrangements
• Reduction in transaction costs: Implementation of recommendations of Task Force
• Substantial step up in overall Plan support
• Priority strengthening of trade related infrastructure

Strategic sectoral targets for 2013-2014

(Values in US $ billion)

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DS/GK

Export Doubling Strategy seeks to double merchandise exports through sectoral targeting, market diversification and policy support. The Government's Export Doubling Strategy sets aggregate and sectoral export expansion targets over a three year horizon, prioritizing engineering goods, chemicals, pharmaceuticals, electronics, textiles, gems and jewellery, leather, agricultural and marine products, and petroleum. It pairs sector targeting with market diversification toward Asia, Africa and Latin America and with value chain upgrading in established markets. The plan stresses technology and R&D promotion, brand and quality upgrades, continued incentive schemes, preferential market access, transaction cost reduction, increased plan support and strengthened trade infrastructure as necessary support measures.