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<h1>New SMS Alert Service Launched to Notify 2.5 Crore Employees of Tax Deductions Quarterly for Greater Transparency.</h1> The Union Finance Minister emphasized the importance of improving taxpayer services as part of direct tax reforms. A new SMS Alert Service was launched for approximately 2.5 crore private and government salaried employees, notifying them about tax deductions quarterly. This initiative aims to enhance transparency and allow taxpayers to address discrepancies by contacting their deductors. The service will also alert deductors who fail to deposit taxes or e-file TDS returns on time. The Central Board of Direct Taxes plans to extend this service to 4.4 crore non-salaried taxpayers, with increased SMS frequency as TDS return processes improve. Taxpayers are encouraged to update their mobile numbers to receive alerts.