<h1>India's Life Insurance Penetration Rises to 3.17% by 2012; IRDA Launches Initiatives to Boost Awareness and Coverage.</h1> The life insurance penetration in India increased from 2.15% in 2001 to 3.17% in 2012, surpassing several countries but remaining below others like the US and UK. Insurance penetration is measured by the ratio of premiums to GDP. The Insurance Regulatory and Development Authority (IRDA) has implemented initiatives to boost awareness and coverage, including launching a consumer education website, awareness campaigns, policyholder handbooks, and coordinating with other financial regulators. These efforts aim to educate the public on insurance benefits and encourage public-private partnerships to expand coverage.