April 10, 2017
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Digital payment incentives reward small-value cashless transactions, boosting adoption, inclusion and Aadhaar-enabled payment use nationwide.
A national promotional scheme uses daily, weekly and monthly lucky-draw incentives to encourage small-value digital payments. Eligible channels include RuPay cards, UPI/BHIM, USSD *99# and Aadhaar Enabled Payment System (AePS). The 100-day initiative pairs centralized prize draws and public outreach events to drive adoption, widen formal financial access, and measure impact through qualification volumes, prize disbursements and increased platform usage.