February 6, 2024
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Mandatory quality norms boost toy exports as manufacturers secure international orders and partnerships, enhancing market competitiveness.
Mandatory quality norms, an increase in customs duty, and the National Action Plan on Toys (NAPT) have incentivised higher manufacturing standards, leading to international orders and partnership interest at the Nuremberg International Toy Fair. These policy measures are linked to a shift in buyer sourcing toward India, capacity expansion by domestic manufacturers, improved export performance, and reduced imports, collectively enhancing the global competitiveness of "Made in India" toys.