September 30, 2025
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Festival economy rebound boosts retail and sponsorships, driven by GST cuts and government support for organisers.
West Bengal's Durga Puja economy rebounded markedly in 2025, driven by renewed corporate sponsorship, higher mall footfalls, elevated discretionary spending and festival product launches. The recovery was supported by GST rationalisation and recurring government grant payments to puja committees. Organised retail, consumer durables, automobiles and e commerce reported double digit growth, while hawkers and small traders experienced subdued demand as spending shifted toward organised and online channels, producing an uneven, sector specific recovery.