Self-generated Goodwill: asset created without purchase recognised for capital gains treatment under section 45 provision. For purposes of sub-section 4 of section 45 of the Income Tax Act, Self-generated Goodwill and Self-generated Asset mean goodwill or asset which has been acquired without incurring any cost for purchase or which has been generated during the course of the business or profession, focusing on acquisition without cost or internal generation for determining tax character on realisation.