advertising agencyes

[rida khan]

sir i want to knw if an agency who take a contract of a ad then who all are liable to pay tax..

such as modal

technicians

cameraman

makeupman

trnspot

location hire

hum in logo ko b services tax cut kar k pay karna hota hai kya??

AI Summary

Clarification on Service Tax Liability in Advertising: Models, Technicians, and Agencies' Tax Responsibilities Explained An inquiry was made regarding the liability of service tax payments in advertising contracts, specifically questioning if individuals such as models, technicians, cameramen, makeup artists, and others involved must have service tax deducted from their payments. The response clarified that advertising agencies are subject to service tax on services rendered for ad creation, typically on a 15% commission from total billing. Additionally, retainership fees, whether monthly or quarterly, are also taxable. Agencies can claim Cenvat credit on service tax paid for services received from various contributors like technicians and cameramen.