Leviability of service tax on providing advertisements

[shyamal roychowdhury]

Dear sir, we hv small limited membership social & cultural club of one apartment . All members pays yearly subscription . The Club is registerd unde society registration act . Now the query is the club bring out Sovenior / Brochure after inviting Advertisements from Company's , business houses on chargeble basis . & with this fund so raised cultural functions are organised . What we do is providing space to advertiser in our brochure which then distributed to members & publis who attends our function . Now is this service are chargeble to service tax . If yes under what clause ? Can it fall uunder Advertisement .

[Surender Gupta]

All is dependent on the nature of your activity of bringing out the souvenir / brochure. If this is only for advertising purpose, it shall be taxable under advertising services, on the other hand, if your purpose is to publish a book, the activity mentioned in the query shall not be a taxable service.

AI Summary

Advertising services: sale of brochure ad space by a club can attract service tax unless treated as book publishing.
Liability for service tax depends on the nature of the brochure activity: if the club primarily provides advertising space it constitutes advertising services and is taxable; if the brochure is a bona fide publication or book, the activity is not taxable as advertising.