A mobile phone reseller received some performance-based benefits or incentives from their supplier. These benefits were mostly in cash and were related to business performance, like achieving sales targets. The supplier deducted TDS under section 194R, and the amount appears in the reseller’s Form 26AS. The reseller also recorded this income in their profit and loss account.
Now, most of this benefit was passed on to the reseller’s own buyers or debtors—maybe as discounts, schemes, or promotional offers—and this was also shown as an expense in the books.
So, the question is—does this have any GST impact?
Yes, there can be a GST liability on the benefit received from the supplier.
Here’s why:
Even though income tax rules (as explained in CBDT Circulars 12 and 18 of 2022) ask for TDS on such benefits, GST looks at this differently.
Under GST, if you get any amount from a supplier for promoting their sales or achieving targets, it's considered a service you’re providing to them—even if you didn’t raise a bill. This is treated like you supported their business.
So, GST is likely payable on the amount received as a business service.
Now, just because you passed on this benefit to your own buyers doesn’t mean GST won’t apply on what you received. That’s a separate leg of the transaction.
However, if this entire thing was treated as a trade discount or price reduction (and properly shown in the purchase invoices), then GST may not apply—because it’s adjusted in the value of supply.
Final opinion:
If the benefit you got from the supplier was purely in cash and for hitting targets or pushing sales, then GST should be paid on it. It's best to raise a proper invoice to the supplier for this incentive and pay GST.
Passing on the benefit to your buyers doesn’t cancel out your liability—you just need to make sure the flow of money and treatment in the books is clearly documented.