The service rendered need to be considered under rule 3 and not under 9 is on account the following facts and reasons
1, The Indian company is providing only IT Enabled Services of converting hard copies of books supplied by overseas customers into E books and delivering the e books (completed job work) through internet to the overseas customers (Publishers). The Indian company provides its services using its computers and software. Since their services are performed using computer and proprietary software, they took registration under the category of Information Technology services .The overseas company who are the publishers of the books, after receiving e books from India, publish the same through E commerce portals .The OIDAR service is provided through portals / e commerce portals to the users of these services on payment of charges /subscription fee. If these services are rendered through the E Commerce operators, they ,after deducting their commission, remit the balance amount of the fee to the publishers. The Indian company does not have any role in publishing the books in the internet portal. Merely because the e books were delivered through mail by the Indian entity to overseas customer publishing house ) , it does not amount OIDAR services. OIDAR SERVCIE can be provided only by the publishers (owners of the books) though their websites or portals or through e commerce operators) like amazon, flipkart , taxmann, taxsutra, c.a.club etc) to the paid users.
Further the important feature of OIDAR Service is that these services are completely automated and require minimal human intervention (5.9.5 Education guide)
Digitalised content of books and other electronic publications, tax journals-In this service, the user receives service (after payment of fee) at the click of a button. Here there is no human intervention /minimal human intervention and the services are completely automated.
The Indian company’s services are no way connected with the uploading or publishing of e books in the electronic market. In view of the above, the service cannot be classified as OIDAR and rule 9 of POP does not apply. As the services rendered by them does not fall under any of the services given in POP Rules 4 to 12, the default rule 3 shall apply in this case.
However, the Department classified the services as OIDAR on the reasoning that the Indian company has delivered the converted e books through mail using internet. The issue in this case is only classification of services.
2. Circular no 202/12/2016 dated 9.11.2016 deals with withdrawal of exemption for OIDAR services provided by a foreign service provider to a person resident in India. Hence, this circular does not apply to this case.