Sh.Ganeshan Kalyani Ji,
The element of 'SALE' is not present in the clearance from a factory on stock-transfer basis. So where sale takes place that is 'the place of removal' in view of Board's circular dated 28.2.15 and latest judgements of the Apex Court.
However, in support of your views, an other judgement of the Supreme Court is given below :-
Valuation (Central Excise) - Free gifts to buyers - Sole consideration for sale
The Supreme Court Bench comprising Hon’ble Mr. Justice S.H. Kapadia and Hon’ble Mr. Justice B. Sudershan Reddy on 16-7-2008 dismissed the Review Petition (C) No. 2125 of 2004 in Civil Appeal No. 4964 of 2000 filed by Sony India Ltd. against the Apex Court order and judgment dated 5-5-2004 in Civil Appeal No. 4964 of 2000 as reported in 2004 (167) E.L.T. 385 (S.C.) (Sony India Ltd. v. Commissioner). While dismissing the review petition, the Supreme Court passed the following under :-
“In our view the review petition is misconceived and is accordingly dismissed.”
The Supreme Court in its impugned order and judgment while affirming the Tribunal decision impugned before it and reported in 2000 (120) E.L.T. 644 (Tribunal) had held that sale price charged from buyers, as affixed at depot, does not cease to be sole consideration for such sale not withstanding free gifts offered by assessee. The Court further held that offer of gifts was only incidental benefit and not part of consideration to be paid in regard to TV sets as such.
The Apex Court further held that stock transfer of goods from factory to depots was not sale of goods as actual sale of goods took place from depots, hence Maximum Retail Price fixed at depots was to be considered the price for sale of goods notwithstanding free gifts offered to buyers.
[Sony India Ltd. v. Commissioner - 2008 (229) E.L.T. A127 (S.C.)]