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Dear Mr. Shinde,
100% of service tax in respect of sponsorship services is to be paid by the receiver of the service vide sl. No. 3 of Notification No.30/2012-ST dated 20.6.2012 and rule 2 (d) (C) of Service Tax Rules. (as inserted with effect from 1.7.2012.). In other cases, service provider is liable to pay the service tax.
In case of services covered under reverse charge, the point of taxation shall be the date on which payment is made to service provider, if the payment for such service is made within three months from the date of invoice.
If payment for such service is not made within three months from the date of invoice, the point of taxation will be date immediately following the period of three months. This provision is with effect from 1.10.2014.
For the period prior to 1.10.2014 the payment for such service is to be made within six months from the date of invoice.