Branded goods excise: tariff value reduced, wholesale price deemed where RSP absent and brand owner bears liability. Notifications of 24 3 2011 reduce tariff value for goods in Chapters 61-63 from 60% to 45% of RSP and deem the manufacturer's wholesale price to be the tariff value where RSP is not affixed on clearance to a brand owner; duty on actual RSP becomes payable when the brand owner affixes RSP. Returned duty paid garments are exempt up to 10% of prior year clearances subject to 48 hour intimation, record keeping and non availment of earlier Cenvat credit. Brand owners are primarily liable to register and pay duty; SSI eligibility is computed on tariff value and Cenvat credit remains claimable under existing rules.