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<h1>SEBI Sets New Guidelines for Investment Advisers: Client Segregation, Mandatory Agreements, and Structured Fees Effective Sept 2020.</h1> The Securities and Exchange Board of India (SEBI) issued guidelines for Investment Advisers (IAs) effective September 30, 2020, following amendments to the Investment Advisers Regulations. Key directives include client-level segregation of advisory and distribution activities, mandatory agreements between IAs and clients, and structured fee models. IAs must maintain records of client interactions, undergo annual audits, and ensure risk profiling for non-individual clients. Registration requirements for non-individual IAs are specified, and IAs must display registration details prominently. Compliance with these guidelines is required by specified dates in 2021 to enhance investor protection and market transparency.