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<h1>SEBI Enhances Investment Adviser Conduct: Bans Free Trials, Requires Traceable Payments, and Mandates Risk Profiling Consent.</h1> The Securities and Exchange Board of India (SEBI) has issued a circular to enhance the conduct of Investment Advisers (IAs) under the Investment Advisers Regulations, 2013. Key measures include prohibiting free trials and part payments for services, mandating comprehensive client risk profiling with consent, requiring fee payments through traceable banking channels, and displaying complaint status on their websites for transparency. These measures aim to protect investors and ensure informed decision-making. The new regulations will be effective from January 1, 2020, under the authority of the SEBI Act, 1992.