Investment adviser conduct: restrictions on free trials, mandatory risk profiling, non-cash fee collection and public complaint disclosure. Advisers are prohibited from offering free trials or accepting part payments; must complete client risk profiling and obtain client consent to the profile; accept fees only via traceable banking channels (crossed cheque, demand draft or direct credit through NEFT/RTGS/IMPS/UPI) and must not accept cash; and must display monthly complaint statistics and reasons for pendency prominently on their website or app to enhance transparency and investor protection.