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<h1>SEBI Issues New Guidelines for Truthful Mutual Fund Ads and Sales Literature Across All Media Platforms.</h1> The circular issued by the Securities and Exchange Board of India (SEBI) outlines guidelines for mutual fund advertisements, sales literature, and communications. These guidelines supplement the existing SEBI regulations and apply to all forms of media, including TV interviews and public speaking. Advertisements must be truthful, not omit material facts, and avoid misleading statements. They should not promise returns without adequate backing or make unwarranted comparisons. Performance advertisements must follow specific criteria, including using annualized yields and appropriate benchmarks. Rankings must be from independent entities and disclosed accurately. Sales literature must adhere to these guidelines and be substantiated by offer documents.