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of <h1>SEBI Updates Mutual Fund Ad Rules: Use CAGR for Performance, Allow Celebrity Endorsements with Approval from April 2017.</h1> The circular issued by SEBI revises guidelines for mutual fund advertisements to enhance transparency and simplicity. Mutual fund performance must now be advertised using CAGR for 1, 3, 5 years, and since inception, instead of past 12-month periods. Advertisements should be based on month-end data preceding the ad date. Performance of other schemes managed by the fund manager must also be disclosed. Celebrity endorsements are permitted at the industry level to raise mutual fund awareness, subject to SEBI approval and specific conditions. These changes apply from April 1, 2017, with immediate effect for celebrity endorsements.
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