Assessable value under Central Excise: dealer discount treated as pricing mechanism, not a deductible discount.

A 25% dealer discount was held not deductible from assessable value under Section 4 of the Central Excise Act because the dealers were bearing sale-promotion and advertisement expenses, and the price adjustment was treated as part of the pricing mechanism rather than a genuine discount. No material was produced to displace the concurrent findings that the deduction was inadmissible. The discount was therefore excluded from assessable value.

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Issues: Whether the 25% discount allowed to dealers was deductible from the assessable value under Section 4 of the Central Excise Act.

Analysis: The dealers were found to be bearing sale-promotion and advertisement expenses, and the price adjustment made through the so-called discount was treated as part of the pricing mechanism rather than a true deductible discount. No material was produced to displace the concurrent findings that the discount was not admissible as a deduction from assessable value.

Conclusion: The discount was not deductible from the assessable value, and the appeal was rejected.

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