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Issues: Whether the trade discount extended to the buyer could be treated as additional consideration for the purpose of assessable value under the valuation rules.
Analysis: The dispute turned on whether any facility or benefit was provided free of cost by the buyer so as to constitute an additional consideration flowing to the assessee. The factual foundation for invoking the valuation rule failed because the assessee was paying lease rent for the land through a sub-lease arrangement and had itself incurred the expenditure for installation of the dispensing infrastructure. In the absence of any cogent evidence showing a direct or indirect flow of consideration from the buyer to the assessee, the discount remained a commercial trade discount. The issue was also covered by the earlier decision on identical facts, where the same principle was applied to hold that a separately paid lease arrangement does not convert a trade discount into additional consideration.
Conclusion: The trade discount could not be treated as additional consideration and could not be added to the assessable value; the demand of duty and interest was unsustainable.
Final Conclusion: The appeal succeeded and the demand order was set aside, with consequential relief as admissible in law.
Ratio Decidendi: Where the buyer does not provide any free benefit and the assessee separately pays lease rent for use of the premises, a trade discount cannot be recharacterised as additional consideration for inclusion in assessable value in the absence of proof of any flow of consideration from the buyer.