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<h1>Tribunal Rules Technical Know-How Sale, Not Consultancy Service, in Max India Financial Transaction Case.</h1> The Tribunal concluded that the transaction between M/s Max India Financial Services Pvt. Ltd. and M/s Max G. B Pvt. Ltd. constituted a sale of technical ... Transfer of technical know-how - consultancy service - service tax on royalty/technical know-how - licensor-licensee relationship - forward chargeTransfer of technical know-how - consultancy service - licensor-licensee relationship - service tax on royalty/technical know-how - Transfer of technical know-how under the MOU does not constitute a taxable service as a consulting engineer. - HELD THAT: - The Tribunal found on the terms of the MOU that the transaction was a transfer of technical know-how and sale-related consideration comprising a slump purchase price and a specified royalty for use of technical know-how for a defined period. There was no contractual obligation to render consultancy services and the appellants were described as licensor/licensee rather than service providers. Applying this factual and legal distinction, the Tribunal relied on consistent precedents where transfer of exclusive or non exclusive technical know-how and related proprietary process technology was held not to be exigible as consultancy service but to be a transfer of technology/licence . The fact that in some reported decisions service tax was sought to be imposed on an engineering consultancy follow up did not alter the position where the agreement itself manifests a transfer/licence of know how without any ongoing professional engineering consultancy. The Tribunal noted the present demand was on a forward charge basis but regarded the distinction from a prior reverse charge case as immaterial to the core finding on the nature of the transaction. For these reasons the revision order confirming service tax demand as a consulting engineer service was unsustainable and was set aside. [Paras 5, 6, 7]Impugned order in revision confirming service tax demand as consulting engineer service is unsustainable and is set aside; appeal allowed with consequential relief.Final Conclusion: The Tribunal allowed the appeal, holding that the agreement effected a transfer/licence of technical know how and not a taxable consulting engineer service, set aside the revision order confirming the demand and granted consequential relief as per law. Issues:Interpretation of service tax on transfer of technical know-how under Section 65(13) of the Finance Act, 1994. Application of service tax under the Head 'IPR Services.' Bar on limitation for Order-in-Revision dated 29.11.2006. Invocation of extended period for demand.Analysis:The case involves M/s Max India Financial Services Pvt. Ltd. transferring technical know-how to M/s Max G. B Pvt. Ltd. The Revenue sought to levy service tax on this transfer, treating it as the service of a consulting engineer. The Original Authority initially dropped the demand, but the Commissioner reviewed and confirmed it. The Tribunal remanded the case back to the Original Authority for de novo proceedings, leading to the impugned Order-in-Original dated 20.09.2011.The appellant argued that the transfer was only of know-how, not consultation, and therefore not taxable under Section 65(13) of the Finance Act, 1994. They cited various cases to support their position. Additionally, they contended that if taxable, it should fall under 'IPR Services' as per precedents. They also raised issues of limitation for the Order-in-Revision and invoking the extended period for demand.After hearing both sides, the Tribunal found that the transaction was a sale of technical know-how, not a consultancy service. Citing the case of Bharat Oman Refineries, the Tribunal emphasized that agreements for transfer of technical know-how cannot be taxed as consultancy services. They noted that the consideration was clearly outlined in the MOU, with no mention of consultancy services. The Tribunal also referenced similar cases to support their decision.Ultimately, the Tribunal held that the impugned order was not sustainable, setting it aside and allowing the appeal with consequential relief, if any, as per law. The judgment was pronounced in the open court on 08/10/2024.