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of <h1>ITAT Cochin: Fancy boxes are distribution, not advertisement expenses. Appeal partly allowed.</h1> The ITAT Cochin allowed the appeal in part, disagreeing with the CIT(A) by stating that fancy boxes are distribution expenses, not advertisement expenses. ... Advertisement, Publicity And Sales Promotion The ITAT Cochin judgment involved an appeal by a jewellery firm for the assessment year 1985-86. The Assessing Officer disallowed expenses under section 37(3A) totaling Rs. 18,732. The CIT(A) enhanced the disallowance by including the cost of fancy boxes as part of advertisement expenses. However, the ITAT Cochin disagreed, stating that fancy boxes are distribution expenses, not advertisement expenses. The appeal was allowed in part.
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