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<h1>Dismissal of Insolvency Code Section 9 Appeal Due to Pre-Existing Dispute</h1> <h3>Living Consumer Products Private Limited Versus Play Games 24x7 Private Limited</h3> Living Consumer Products Private Limited Versus Play Games 24x7 Private Limited - [2021] 224 Comp Cas 680 (NCLAT - Del) Issues:1. Rejection of application under Section 9 of the Insolvency and Bankruptcy Code, 2016 on the ground of pre-existing dispute.Analysis:The Appellant, an 'Operational Creditor,' filed an appeal against the rejection of their application by the Adjudicating Authority. The Appellant claimed to have provided digital marketing services to the 'Corporate Debtor' as per a contract, raising invoices for outstanding dues. The Respondent disputed the charges, alleging unauthorized use of brand keywords and overcharging. The Respondent also accused the Appellant of colluding with employees and manipulating geo-location data. The Adjudicating Authority referred to the definition of 'dispute' from a previous judgment and found that the Respondent had raised disputes before the demand notice, indicating a pre-existing dispute, leading to the rejection of the application.The Appellant argued that the Respondent's defense was baseless and that the brand keywords were part of the job assignment. They referenced emails showing satisfaction with the services provided. The Respondent, however, pointed to emails instructing to pause campaigns and an investigation report suggesting misuse of brand keywords. The Appellant refuted these claims, stating that the Respondent's allegations were unsubstantiated and that the Respondent's reliance on the investigation report was flawed.The Notice dated 23rd March, 2019, sent by the 'Corporate Debtor' to the Appellant, highlighted concerns regarding improper business practices and suspended services pending an investigation. The Appellant argued that the Notice should have been ignored as they had explained the allegations. However, the Tribunal found that the Notice demonstrated a pre-existing dispute, as it was sent before the demand notice under Section 8 of IBC. The Tribunal agreed with the Adjudicating Authority's decision to reject the application, emphasizing that the Notice indicated a loss of confidence and a genuine dispute regarding the services rendered. The appeal was dismissed, with no costs awarded.