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<h1>Tribunal ruling: No deduction for 'brand' value, related expenses limit, Section 115JB applicability upheld.</h1> <h3>Rajatdeep Overseas Pvt. Ltd. Versus ITO Ward 15 (2) New Delhi.</h3> Rajatdeep Overseas Pvt. Ltd. Versus ITO Ward 15 (2) New Delhi. - TMI Issues involved:Cross appeals regarding deduction u/s 80IC of the Income-tax Act, 1961 for the assessment year 2009-10; Reduction of eligible profits due to 'brand' value; Allocation of profits to related persons affecting deduction; Restriction of deduction to income from eligible unit only; Applicability of section 115JB to the assessee company.Analysis:1. Deduction u/s 80IC:The AO reduced the deduction claimed by the assessee under section 80IC, attributing 20% of profits to the 'brand' value. The CIT(A) approved the reduction but limited it to 10%. However, the Tribunal held that no deduction can be made from eligible profits due to 'brand' value based on precedent from the preceding year. The appeal by the assessee on this issue was allowed, and the Revenue's appeal was dismissed.2. Allocation of Profits to Related Persons:The AO attributed profits to related persons, reducing the eligible profit amount. The Tribunal upheld the CIT(A)'s decision not to increase the deduction for expenses related to related persons, following the precedent from the previous assessment year.3. Restriction of Deduction to Eligible Unit Income:The issue of restricting the deduction to income from the eligible unit only was raised. The DR argued that income from other branches and the Head office should not be eligible for deduction u/s 80IC. However, the Tribunal found that all sales were made from the Haridwar unit, and no income-producing activity occurred elsewhere. The deduction was not limited to 12% of total profits, as all income-producing activities were from the eligible unit.4. Applicability of Section 115JB:The applicability of Section 115JB to the assessee company was contested. The Tribunal upheld the decision from the previous year, dismissing the appeal on this ground.In conclusion, the appeal of the assessee was partly allowed, and that of the Revenue was dismissed, based on the detailed analysis and application of relevant legal provisions and precedents.