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<h1>Court Invalidates Circular Mandating Payment Deduction for Advertising Agencies</h1> The High Court held that Circular No. 681 of 1994 was illegal and lacked jurisdiction in mandating deduction at source from payments to advertising ... Applicability of section 194C to payments for professional services - Validity of CBDT Circular No. 681 dated March 8, 1994 - Scope of 'works contract' and 'labour contract' under section 194C - Binding effect of prior CBDT circulars and administrative interpretationApplicability of section 194C to payments for professional services - Scope of 'works contract' and 'labour contract' under section 194C - Whether section 194C of the Income-tax Act applies to payments made to advertising agencies for professional services rendered by them. - HELD THAT: - The Court examined the scope of section 194C in the light of earlier judgments of this Court in Chamber of Income-tax Consultants v. CBDT and Bombay Goods Transport Association v. CBDT, and the decision of the Supreme Court in Associated Cement Co.'s case. The Supreme Court's decision was held to have rejected the contention that section 194C is confined to works contracts, by holding that it also applies to labour contracts; it did not, however, broaden the provision to encompass payments which are professional fees. Earlier CBDT and Ministry circulars consistently treated service contracts not involving carrying out of work (including professional services rendered by advertising agents) as outside section 194C, and that administrative interpretation had been acted upon by revenue and assessees. Applying the ratio of this Court's earlier decisions, the Court concluded that the statutory provision does not reach payments of professional fees to advertising agencies and that the CBDT decision to treat such payments as falling under section 194C was not supported by the law as interpreted by the Court.Section 194C does not apply to payments made to advertising agencies for professional services; such payments are outside the scope of section 194C.Validity of CBDT Circular No. 681 dated March 8, 1994 - Binding effect of prior CBDT circulars and administrative interpretation - Whether Circular No. 681 dated March 8, 1994, of the Central Board of Direct Taxes is valid insofar as it requires deduction at source under section 194C from payments to advertising agencies for professional services. - HELD THAT: - The Court considered the prior consistent administrative view (via earlier CBDT/Ministry circulars) that service contracts not involving carrying out of work are outside section 194C, and the long-standing acceptance of that interpretation by revenue and assessees. The Court found that the CBDT's withdrawal of earlier circulars by Circular No. 681, purportedly based on the Supreme Court's decision in Associated Cement Co.'s case, misconstrued that decision and unlawfully extended the applicability of section 194C to professional payments. Consequently, the impugned circular was held to be illegal and beyond the Board's jurisdiction to the extent it required TDS under section 194C on payments to advertising agencies for professional services.Circular No. 681 dated March 8, 1994 is illegal and without jurisdiction insofar as it mandates deduction at source under section 194C from payments to advertising agencies for professional services.Final Conclusion: Writ petition allowed: the Court set aside the CBDT Circular No. 681 (March 8, 1994) insofar as it requires deduction under section 194C from payments to advertising agencies for professional services, holding such payments to be outside the scope of section 194C; no order as to costs. Issues involved: Challenge to Circular No. 681 dated March 8, 1994, of the Central Board of Direct Taxes regarding the applicability of section 194C of the Income-tax Act, 1961 to payments made to advertising agencies for professional services.Scope and Ambit of Section 194C:The petitioners, an association of advertising agencies, challenged the circular based on the interpretation of section 194C of the Act. The Central Board of Direct Taxes reversed its interpretation after 20 years, citing a Supreme Court decision. The High Court previously dealt with similar issues in cases involving professionals like solicitors and transport operators, where it was held that section 194C does not apply to professional fees or transport contracts. The court noted that previous circulars had clarified that section 194C applies only to works contracts and labour contracts, not service contracts.Interpretation of Supreme Court Decision:The High Court analyzed the Supreme Court decision in Associated Cement Co. Ltd. v. CIT [1993] 201 ITR 435 and concluded that it did not expand the scope of section 194C. The Supreme Court affirmed that section 194C applies to both works contracts and labour contracts, contrary to the assessee's argument that it only applied to works contracts. The High Court emphasized that the Supreme Court's decision aligned with the Central Board of Direct Taxes' historical interpretation of section 194C.Judgment and Conclusion:Based on its previous decisions and the interpretation of the law, the High Court held that the Circular No. 681 of 1994 was illegal and lacked jurisdiction in mandating deduction at source from payments to advertising agencies for professional services. Consequently, the writ petition was allowed, and no costs were awarded. The court rejected the application for a stay of the order, emphasizing the circumstances of the case.