Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs)

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....Scheme (CIS) All Mutual Funds (MFs)/Asset Management Companies (AMCs)/AMFI All Portfolio Managers/ APMI All persons regulated by the Board Madam/ Sir, Sub: Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs) 1. All intermediaries registered under Section 12 of the Securities and Exchange Board of India Act, 1992 are required to abide by the code of conduct provided under respective regulations. 2. With the rapid increase in the use and acceptance of social media, a need is felt to distinguish contents related to securities market uploaded/posted by the persons regulated by the Board (hereafter referred to as '....

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....nt (which relate to the securities market) uploaded by them. Regulated entities: ii. In case of an entity having single registration with SEBI: a. The SEBI registered name and registration number shall be stated on the home page near the name of the social media handle on the SMP which is being used for hosting/broadcasting/ publishing/ uploading/posting contents (related to the securities market) as well as in the beginning of each video/shorts/content etc. uploaded by them on their handles. iii. In case of an entity having multiple registrations with SEBI: a. On the home page of their handles- A weblink directing to the website of the registered intermediary listing all the SEBI registered name....

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....f the principal entity to whom the content relates followed by its own registered name and registered number, shall be disclosed. vi. For ease of understanding, the following matrix may be referred to: Applicability Number of registrations/ associations Disclosure of registered name and registration number- Home Page Disclosure of registered name and registration number- In the beginning of the content All Regulated entities Single     All Regulated entities Multiple   Only relevant entity* Agents of Regulated entities Single     Agents of Regulated entities Multiple   Only relevant entity* *For instance: a. In case ABC Lt....