Brand Promotion Reimbursements Deemed Non-Taxable Under Business Auxiliary Services, Precedent Supports Cost-Sharing Interpretation

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....CESTAT adjudicated a tax dispute regarding reimbursements for brand promotion services for technology brands. The tribunal determined that the payments received were merely cost-sharing reimbursements, not taxable business auxiliary services. The tribunal referenced precedent in Datamini Technologies case, holding that 'brand promotion' was not encompassed within business auxiliary service definitions. Consequently, the tribunal ruled in favor of the appellant, setting aside the original tax demand order and allowing the appeal with potential consequential relief, effectively eliminating the tax liability for the service provider.....