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Advertisement through Flex Boards and Plastic Billboards in India – Legal Framework & Regulatory Requirements
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....dvertisement through Flex Boards and Plastic Billboards in India – Legal Framework & Regulatory Requirements<br>By: - YAGAY andSUN<br>Environmental Law<br>Dated:- 16-5-2025<br>🧾 Advertisement through Flex Boards and Plastic Billboards in India - Legal Framework & Regulatory Requirements Here's a comprehensive overview of the legal and regulatory framework governing advertisements th....
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....rough flex boards and plastic billboards in India, including the need for consents, NOCs, and permissions, along with applicable laws: 1. Overview Advertisements using flex boards or plastic billboards in India are regulated from multiple angles: * Urban development and municipal control over public spaces * Environmental laws (especially related to plastic waste) * Advertising laws and co....
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....nsumer protection * Permissions and consents from local or statutory bodies ⚖️ Applicable Laws & Regulatory Framework A. Municipal Laws (Primary Regulation for Location & Structure) Key Points: * Urban Local Bodies (ULBs), typically the Municipal Corporation or Municipality, regulate: * Erection of billboards * Permission/NOC for location, size, duration * Taxes/fees on a....
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....dvertisements Relevant Acts: * Municipal Corporation Acts of respective states (e.g., Delhi Municipal Corporation Act, 1957; Mumbai Municipal Corporation Act) * Outdoor Advertising Policies (City-specific) * Building Bye-Laws and Zoning Regulations Permissions Required: * License/Permit from local municipality * Structural Safety Clearance (for large hoardings) * No Objection Certifi....
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....cate (NOC) from: * Urban planning or road authorities * Fire department (for indoor or high-rise boards) B. Environmental Laws (Focus on Plastic Content) 1. Plastic Waste Management Rules, 2016 (Amended 2021, 2022) - MoEFCC * Ban on specific SUP items includes: "Plastic banners/flex of less than 100 microns thickness" - now prohibited * Extended Producer Responsibility (EPR) for: * P....
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....rinters, brand owners, and advertisers using plastic flex * Must ensure proper disposal, recycling, and reporting 2. Environment (Protection) Act, 1986 * MoEFCC/CPCB/SPCB can take action against environmental violations (e.g., unregulated use of polluting plastic banners) * Can issue directions for closure or regulation C. Advertising Standards Council of India (ASCI) Guidelines * Self-r....
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....egulatory body for advertising * Doesn't regulate placement or structure, but governs content (truthful, non-misleading, not offensive) D. Other Relevant Permissions/Authorities Permission Authority Purpose Structural Safety Clearance Municipal Engineering Dept. For large/roof-top hoardings NOC from Road/Transport Dept State PWD / NHAI If hoardings are along roads/highways Environment....
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....al Clearance SPCB / MoEFCC (if major scale) For large-scale advertising causing pollution Electricity Connections DISCOMs (if hoardings are lit) Metering, energy use approval 🚫 Enforcement and Penal Provisions * Municipal Fines for: * Unauthorized hoardings * Violation of display norms * Environmental Penalties: * Upto Rs.1 lakh or imprisonment under the EP Act for plastic ....
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....rule violations * Seizure and removal of illegal boards by municipal squads ✅ Consent & Permission Workflow (Typical Process) Process Flow Chart A[Advertiser or Agency] --> B[Apply to Municipal Corporation] B --> C[Site & Structural Approval] C --> D[Pay Advertisement Tax/Fee] D --> E[NOC from Relevant Authorities (PWD, Fire, DISCOM)] E --> F[Final Permit Issued] F --> G[Installati....
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....on & Display] 🔎 Conclusion Flex and plastic billboard advertisements are governed by a complex interplay of local municipal laws and national environmental laws. While municipalities handle location and structural approvals, the MoEFCC governs the material standards (i.e., banning low-micron plastic flex and enforcing recycling). Unauthorized display, use of banned plastic, or failure to....
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.... obtain NOC can lead to fines, removal, and legal action. ***<br> Scholarly articles for knowledge sharing by authors, experts, professionals ....