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The Body Shop India Disrupts Beauty Game with an Aggressive Pricing Strategy to Power Its Growth Momentum
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....he Body Shop India Disrupts Beauty Game with an Aggressive Pricing Strategy to Power Its Growth Momentum<BR>PTI News<BR>Dated:- 29-4-2025<BR>PTI<BR>Delhi, India – Business Wire India The Body Shop India unveiled its Disruptive Pricing strategy in India across 12 of its most-loved product formats. With prices starting at new, more inviting entry points, this move is designed to welcome even more ....
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....customers into the world of The Body Shop. The new strategy reflects the brand’s commitment to delighting and responding to the Indian consumer preferences and staying ahead in the beauty landscape. Rahul Shanker, Group CEO, Quest Retail, said: “This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for wh....
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....at we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratize ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume.” To support the launch, The Body Shop India has rolled out its “More Love for Less” campaign that spotligh....
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....ts the love, joy and excitement of customers across age-groups to the newly accessible, fresh price points. With a Digital 1st approach, the central theme of “More Love for Less”, is shot with the creative direction that reflects the diversity of the Indian consumers. The campaign celebrates the unfiltered joy of customers. It reflects how consumers are embracing the change: catching trends, s....
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....tocking up, gifting generously, and rediscovering rituals they love. The storytelling is emotionally resonant, with protagonists across age-groups joining the narrative. By offering the same rich ingredients and trusted formulations at better prices, The Body Shop is showing that it cares. With this strategic shift, The Body Shop is unlocking meaningful access to products that customers already ....
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....love and trust. This is not a seasonal or reactive move—it is a long-term recalibration of The Body Shop’s approach an omni-channel level. By lowering the entry threshold while retaining its ethical sourcing, quality benchmarks, and brand ethos, The Body Shop is building a stronger foundation for sustained growth and loyalty in India’s dynamic & competitive beauty landscape. More Love for ....
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....Less digital video campaign: https://www.youtube.com/watch?v=KFUmsdrm508 Click here to Shop now! About The Body Shop Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustain....
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....ably. The Body Shop India operates in India through its partner Quest Retail, A leading Beauty Specialist Omni Channel Retailer and Brand development company in India. Quest Retail has been a pioneer in bringing Beauty Retail and Brand concepts to India since 2006. About Quest Retail Founded in 2006, Quest Retail is the leading, beauty-focused, specialty retailer in India - bringing the most l....
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....oved global brands alive through the multi-channel expertise, powerful storytelling and deep community connect. For almost 20 years, we have launched and scaled leading global beauty and retail brands in the dynamic Indian subcontinent. Our entrepreneurial agility and commitment to exceptional service have fuelled high growth for global brands in our markets. From the start, we've been at the fore....
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....front of the fast growing Indian retail industry, building innovative services, omni-channel distribution, robust store networks, and engaging online presence. With a deep commitment to sustainability, everything we do aims to make a positive impact on the environment and the communities we serve. Our key verticals include House of Beauty - a new age beauty division with expertise in scaling globa....
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....l prestige beauty brands via premium distribution. Our expanding portfolio includes The Body Shop, Kiehl’s, Avon, Anastasia Beverly Hills, Kylie Cosmetics by Kylie Jenner, Max Factor, Juice Beauty, Neal’s Yard Remedies, The Honest Tree & Boddess among others. To View the Image, Click on the Link Below: More Love for Less (Disclaimer: The above press release comes to you under an arrangement ....
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....with Business Wire India and PTI takes no editorial responsibility for the same.). PTI PWR PWR<BR> News - Press release - PIB....