Income Tax Transfer Pricing Assessment Invalidated Due to Improper Methodology and Lack of Substantive Comparability Analysis under Rule 10B

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....ITAT ruled that the Transfer Pricing Officer (TPO) improperly determined Arm's Length Price (ALP) without following prescribed methods under Rule 10B. The TPO merely referenced Comparable Uncontrolled Price (CUP) method without identifying actual uncontrolled transaction prices or conducting appropriate comparability analysis. Consistent with precedent, the tribunal found the ALP adjustment procedurally invalid, as no specific transfer pricing method was systematically applied. Consequently, the tribunal deleted the transfer pricing addition, holding that the assessment was not in accordance with legal requirements for determining arm's length pricing.....