Royalty Payments and Ad Expenses Excluded from Transaction Value in Customs Valuation of Imported Goods.

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....Valuation of imported goods - inclusion of royalty and the cost of advertisement incurred by the Appellant in India in assessable value - related party - The Tribunal allowed the appeals, stating that the royalty payments related to the licensed products could not be added to the transaction value of imported goods as they did not satisfy the conditions laid out in the Customs Valuation Rules, 2007. Similarly, it held that advertisement expenses were post-import activities and should not be included in the transaction value. The Tribunal emphasized the absence of a direct relationship between the appellant and suppliers under the related persons' definition, affecting the valuation of imported goods.....