TaxTMI 
TaxTMI 
2019 (7) TMI 775
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....e, help, encourage, promote and develop the game of cricket in the State of Karnataka. The appellant is permitted to conduct cricket matches in accordance with the rules and regulations of BCCI. The appellant is registered under Karnataka Societies Registration Act and also exempted from payment of income tax as a charitable institution in terms of Section 12A of the Income Tax Act, 1961. The appellant is not engaged in any trade, commerce or business, except for promotion of game of cricket. The appellant is also registered with the Service Tax Department under the category of 'Club or Association Services' and also registered under the category of 'Mandap Keeper Services' and for these services, the appellants have been discharging the Service Tax liability and filing Returns regularly. The Department entertained a view that the appellants are evading the payment of Service Tax under the category of Business Advertising Agency, Business Auxiliary Service, and Mandap Keeper Service. The Department conducted verification of the records of the appellant and recorded the statements of its Accounts Manager, Sh. S.Raghavendra. Based on the said verification, a SCN dated 20.04.2007 was ....
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.... any service connected with the making, preparation, display or exhibition of Advertisement and the same cannot be classifiable under 'Advertising Agency' as defined in Section 65(3) of the Act. He further submitted that the said activity is nothing but 'sale of space for advertisement' and the same is taxable in terms of Section 65(105)(zzzm) of the Act w.e.f. 01.05.2006. He further submitted that in the case of Vidarbha Cricket Association Vs CCE, Nagpur reported in 2015 (38) STR 99 (Tri. Mumbai), the Tribunal examined the similar agreement entered by the same party with M/s. Vidarbha Cricket Association, Nagpur and has upheld the classification of the said service under 'sale of space for advertisement' as defined in Section 65(105)(zzzm) of the Act. He also placed reliance in the case of The Tamil Nadu Cricket Association Vs CST, Chennai reported in 2018 (2) TMI 235 (CESTAT, Chennai) wherein the Department has accepted the classification of similar activity to M/s. Sporting Frontiers (India) Pvt. Ltd. under 'sale of space for advertisement'. He further submitted that prior to substituting the word "commercial concern" with "any person" in the definition of 'Advertising Agency' ....
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....d that as per the agreement entered with the brand owners, they have received the sponsorship amount towards teams and in turn the appellant has allowed the brand owners to display their brands on all the clothing worn by the team on the field during matches. In the said activity except displaying brands of their clients, there is no brand promotion or marketing of products or services of the client by the appellant to classify the same under the head of "BAS". He also submitted that the activity of displaying the sponsor's logo/brand name or trade name falls under the head of "sponsorship" service as defined in Section 99(a) of the Finance Act, 1994, which came into effect only from 01.05.2006 and the said activity cannot be made liable to service tax under the head of "BAS" for the period prior to 01.05.2006. In support of this submission, he relied upon the decision of the Tribunal in the case of BCCI Vs CST, Mumbai reported 2007 (7) STR 384 (Tri. Mumbai). As far as demand of service tax under 'Mandap Keeper Service' is concerned, learned Counsel submitted that the appellant has let out its ground to one Sangamitra Foundation for a fund raising activity for a consideration of Rs....
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.... the Central Excise Act, 1944 (1 of 1944). 3. "sponsorship" includes naming an event after the sponsor, displaying the company logo or trading name, giving the sponsor exclusive or priority rights, sponsoring prizes or trophies for competition; but does not include financial or other support in the form of donations or gifts, given by the subject to the condition that the service provider is under no obligation vide anything in return to such donors. 4. "Mandap" means any immovable property as defined in section 3 of the Transfer of Property Act, 1882 (4 of 1882) and includes any furniture, fixtures, light fittings and floor coverings therein let out for a consideration for organizing any official, social or business function. 5. "Mandap Keeper" means a person who allows temporary occupation of a Mandap for a consideration for organizing any official, social or business function. 6.1. Further, we find that perusal of the "Instadia Advertisement Agreement" entered into with M/s. Sporting Frontiers (India) Pvt. Ltd., the appellant has granted them the right to use the advertising sites, right to exhibit advertising of any kind and right to use advertisin....