Penalty u/s 271(1)(c) Dismissed: Business Promotion Expenses Consistently Incurred Not Subject to Penalty.

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....Levy of penalty u/s 271(1)(c) - disallowance of expenditure under the Head “Business Promotion” - It is a case of disallowance of part of the expenses which have been incurred consistently by assessee-company in earlier years as well. Therefore, it is not a fit case for levy of the penalty.....