Cricket Celebrities' Promotion for Motor Company Classified as Advertising Services, Subject to Service Tax Obligations.

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....Whether services provided by the appellant to M/s. Hero Honda Motors Ltd. through Cricket Celebrities namely Shri. Saurav Ganguly, Shri. Virender Sehwag, Shri. Yuvraj Singh, Shri. Harbhajan Singh and Shri Zaheer Khan is advertising services or otherwise - held as advertising services liable to service tax - AT....